Free Essays on Advertisement

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements.... Free Essays on Advertisement Free Essays on Advertisement Bare Bodies Victoria’s Secret is an easily recognized brand. I chose to write on a Victoria’s Secret ad featuring their new line called, â€Å"Body Bare†. The ad shows a delicate, skinny, model, with her back slightly arched, gazing into the distance. Her shiny, bronze skin greatens her sensuality and specialized prowess. The dim lighting implies mystery and seduction. This ad exudes an image of pampering and sexiness. It doesn’t depict comfort, but a glamorous model in seductive attire. Lingerie advertisements are designed for women ages 15-30, who are the most likely to wear what is advertised. These are the people who read the fashion magazines in which Victoria’s Secret ads appear. Advertisers are trying to reach the group that is most image conscious. The people behind this ad and others like it have failed to grasp the female audience. This is ironic considering the fact that women are the ones that wear lingerie. Men are the target audience of ads such as this. Lingerie ads picture attractive, barley clothed women. Victoria’s Secret catalogs, runway shows, and magazine ads are all pointedly geared towards men. They specifically target men over 35. At 35 years old, most men are either married or in serious relationships. They spend money on Victoria’s Secret products for the woman in their lives. Advertisements were aired during the Super Bowl. Victoria’s Secret models were even featured in Sports Illustrated. Women are not affected by lingerie ads the way men are. In the Body Bare advertisement, the model’s matching underwear set go perfectly with her unreal eye color. The shadowing creates a slimming effect and this strikes on the nerves of female consumers. Advertisements like these embody the â€Å"perfect† woman, primarily thin, but also almost exclusively white, young, and affluent. Advertisers are not using real women to model their products. This is sending a message to average women that they are... Free Essays on Advertisement â€Å"Look† Magazine November 27th, 1956 The 1950’s was a decade that reconstructed the American dream and cleaned up after the 40’s. Things were structured and strict, and the importance of knowing the difference between right and wrong were common values that were practiced at home. Men were usually the ones that made the money to support the family, and women primarily stayed at home to take care of the family and the home. Society was very different from now, and so was the media. Look magazine, the magazine that I got my advertisement from, was started in the 1950’s and portrayed and advertised many ideals that American families valued. This particular advertisement is for the new Zippo SLIM-LIGHTER and was in black and white. I was at first somewhat surprised that this advertisement had both men and women seemingly as equal and balanced. As you can see, the man is lighting the woman’s cigarette and she is lighting his for him. However, her eyes are closed and his are open. The way I interpreted this gesture is that men look at women for their sexuality and beauty. It is important for the man to be looking at the woman because she symbolizes beauty, purity and innocence. Men relied on women to be naà ¯ve and preciously childlike during these times. Just like the television shows and commercials of the 1950’s, this advertisement reflects the basic message that women are inferior to men. This magazine came out in the peak of the baby boom, when reproducing and creating a family were the most prominent ideals in American culture. On the other hand, the woman has her eyes closed. I interpreted this as the woman is inferior to the man so she can not look at him. However, Elaine Tyler Ma y observes that during this year (1956) reports were suggesting that women were overpopulating as well as other â€Å"inferior† groups of people in society. Although there are reports and other sources that propose that women ... Free Essays on Advertisement There comes a time when we all must get away; weather it be from a stressful job or a frantic home. But the fact of the matter is that the reality of being able to pack all your things and leave on a week long vacation to the Bahamas is not going to happen. This is why in today’s society, there is a ever demanding need the sensation of escape. Because of this need to escape people have turned to several different ways that their need could be filled. One way of escape that is found is our society today is the role that media plays in advertisement. When someone turns on a television in today’s society several types of advertisement is used in order to get people to believe that they need something that they do not. The need for escape is ever changing, and because of this our societies need will never be filled because of human nature that demands more and more until nothing is left to give. There are three main sources that advertisement is found in today’s society. The first and most common is the advertisement that is found on television. One example of this is the Buick LaCrosse commercial, this is where a attractive young women is swept away by the car of her dreams, while she is day dreaming in her shower. This is a perfect example of the need to escape, that illustrates even how something simple as a car can be used as an item of escape. This is one of the many advertisements that us the need of escape to get their product out on the market so. This is not the only way that companies push their material, but because of the demands on vacations, weekend getaways, or a simple evening out on the town. Human sight is the easiest way for companies to endorse their product. It does not take much for the human mind to captured, most of the time is just takes a shinny object or an attractive man or women.... Free Essays on Advertisement Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio and modern Advertising Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed solely to build prestige and public respect for particular business concerns like advertisements of TATAS, SAIL etc. Each year millions of rupees are spent on institutional advertising, which usually mentions products or services for sale only incidentally. Another minor, but increasingly popular, form of advertising is cooperative advertising, in which the manufacturer shares the expense of local radio or newspaper advertising with the retailer who signs the advertisement. National advertisers occasionally share the same space in magazine advertising. Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers; varying rates are set also by newspapers for amusement, legal, political, financial, religious, and charitable advertisements....