Ocado Chief Executive Tim Steiner Essay Example | Topics and Well Written Essays - 250 words

Ocado Chief Executive Tim Steiner - Essay Example Ensuring utility in its services is another corporate social responsibility action that is taken by Ocado. This involves meeting consumers’ needs with respect to product description, quality, and delivery time. Significance of the action to market expansion and the company’s initiatives that include significant coverage of its physical market by van suggests this. The delivery initiative indicates commitment to customers’ needs that include delivery of actual products and quality of products. I also believe that Ocado recruits employees from the community around it in in order to empower people economically. This further has the effect of integrating the community into a business entity and developing a loyalty towards market caption and retention, a phenomenon that has occurred for the company. Lastly, Ocado is ensuring environmental sustainability as a corporate social responsibility initiative because the society is environmentally conscious and a contrary action would discourage them from the organization, especially in the competitive environment that allows consumers options of suppliers.   Ã‚  Ã‚   The pyramid of corporate social responsibility starts with the economic responsibilities at the base, then legal, ethical and ends with philanthropic responsibilities at the top. In regards to Ocado’s economic responsibilities, it turns over nearly eight hundred million pounds every year. It has more than three hundred and sixty thousand customers and more than six thousand employees (Erickson 2009, 161).   In terms of its legal responsibilities, for the most part it complies with regulations in the food retail industry. However, in 2012, it undercut Waitrose products unfairly in a manner deserving of legal action but it was not sued. In addition, the company makes it clear that it does not donate to political parties,