Thursday, July 18, 2019
Disney Park
Disney basis car parks Case 1. What do you return motivated Disney to practise up set everywheresea, and what might be the pros and cons from the standpoint of the Walt Disney attach to? The reason behind Disneys motivation to set up etymon put inting surfaces abroad were most(prenominal)ly because of railway line opportunities. Based on how successful the Disney account Park is in the fall in States and the attraction they argon gaining from foreigners, the concern probably realized that it is time to realize entering the global mart. By doing this, it would opine an increase of sales for the bon ton.This is somehow a form of advertisement for people to sully their products and even to attract to a greater extent and more consumers. Opening an new(prenominal) theme jet in a different bucolic would withal contribute to the survival of the company should their theme park in the United States lower in sales. On the new(prenominal) hand, for the cons, 1 is concer ning the cultural factors that may impede the company from doing business in other countries. A good example would be the concerns in Paris. They feared that pose up a Disney Theme Park in their earth might destroy their own glossiness. some other con would probably be the theatre where the park would be best put up.In other words, which area the theme park should be placed that would be profit satisfactory. transferee is a nonher factor as well up as competition from other theme parks abroad. 2. Why do you pronounce Disney make no financial investment in Japan, unrivaled of $140 zillion in France, and then one of over $300 million in Hong Kong? Disney made no financial investment in Japan because they were considering the risks of building one. They probably call up that it might not be as profitable or that putting up a Disney Theme Park in Japan would outweigh the cons than the benefits.Paris, like what was mentioned in the case, is the most visited European City and the cut are the largest European consumers of Disney Products. This is the reason wherefore Disney invested in Paris. Also they were getting a lot of support from the countrys governance. And with their help, they would be able to get investors. According to the case, the reason why Disney invested only $140 million to bring in 49% of the ownership in a $5 billion worth of cognitive operation was due to the problems they have encountered before, which is the fear of Frances glossiness to be destroyed.So what Disney did was to add attractions that would cater to french tastes and agreeing to make French the first spoken language in the park. Aside from France, Disney similarly invested in Hong Kong. The case states that Disney is interested in Asia since it accounts for well-nigh half the worlds population and is becoming stiff enough that more people advise afford to take trips and pay for vacuous activities. They chose Hong Kong not only for their infrastructure, but also because it is Asias largest tourist destination.In addition, the families that live in Hong Kong are those with higher family incomes than mainland Chinese cities. Soon after, the devil agreed to a joint venture that included 57% ownership by the Hong Kong government and the remaining by Disney. 3. What factors in the remote environment have contributed to Disneys success, calamity, and adjustments in foreign them park operations? in that location are many factors in the external environment that contributed both to Disneys success and failure.For the factors that contributed to the success, one would probably be Disneys already common reputation, which helped them in entering the global market easily. Another is their strategy of focusing on countries that would ensure and give them better business opportunities. Another factor to be considered is the government support they are getting. As for the factors that contributed to their failure, one that is mentioned in the case is that they encounter problems concerning the culture of other countries.Another example would be the approximately downfall of Euro Disney when their shares went down to 39% and the ordinary public to 36%. This is probably due to the high prices and their no-alcohol insurance. Another factor that contributed to their failure is the climate. Some countries were just too bleak to attract visitors. 4. Should Disney set up a park in Shanghai? If so, what types of run adjustments might it make there? It is not advisable for Disney to put up a theme park in Shanghai. ane of the major reasons is competition.The case states that China has reinforced more than 2000 amusement parks, ranging from lavish to shoddy. Although most of them have not done well, putting up a Disney Theme Park would not necessarily mean that it would erase its competitors. In addition, Chinas one child per family policy may hinder the success of Disney. The visitors of Disney Theme Parks are mostly childr en, and if the pattern is insufficiencying, it would also probably mean lack of visitors. Another reason is that if Disney puts up a theme park in Shanghai, there would be few customers since there is also a Disney theme park in Hong Kong.
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